Chillax. We have design. Begin working with a designer as early as possible in the stages of realizing your next great success. Design will help you compete in your marketplace, and it's as essential as the idea that drives your company. Ideas give design its weight - its ability to influence.

Design can create desire, improve intelligence, impact productivity, speak volumes, start a revolution, and eliminate frustration. Good design is the result of a trusting partnership. Choose your design partner as carefully as you would any other partner.

WIIFM, you ask?

Growth. Opportunity. Profit. A solid reputation substantiated by awareness of your brand - by your customers, competition, stakeholders and employees. A creative, passionate, experienced, intuitive, strategic, meticulous and dedicated designer is beyond a good investment. She's an indispensable business partner.

Hotiron Creative is committed to creating, building and maintaining strong brands through top-quality graphic design.

Want to see who agrees?

Understanding brand identity.

Ever wonder why some brands look more credible? People draw instinctive conclusions about companies (and, indeed, each other) based on how they present themselves.

Design is about the whole, not the parts. If you wear your $2,500 Armani suit with the wrong pair of shoes, you are apt to be remembered for the shoes and not the suit. Inconsistency raises doubt, and doubt makes people wary. This might not matter much if customers didn't have alternatives, but they do.

The difference between successful and struggling brands is a memorable, relevant, carefully crafted, and consistently executed brand identity. Your corporate communications must always look and sound like your company. A strong identity gives you a competitive advantage - it helps your audience understand who you are, where you stand, and what you are known for.

Enough reading? Let's go!

The vehicles of brand identity.

The deliverables.

Logos, business cards, taglines, brand guidelines

Stationery, brochures, packaging, product development, white papers, publications, direct mail, display advertising, booth design

GUIs, information architecture, web design and development, presentations

The service.

Thorough concept development, exploration and research

Vetted talent to serve each client's specific needs

Immaculate execution, print production and project management

Superior design delivered on time, on budget, and on target

See examples of great design.

How great design is done.

The following steps describe the most efficient, reliable way to resolve your design problem. Team up with a great designer, and use this process to create value and demand through innovation.

1. Define the problem
2. Set clear objectives and define success
3. Articulate the strategy
4. Get the support of all stakeholders
5. Gather information
6. Develop and prototype ideas
7. Analyze design options
8. Make the important decisions
9. Mobilize the team
10. Present to stakeholders
11. Take it public
12. Evaluate success

Learn more about Hotiron Creative.