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application animation

icons for UX and social media

Cyd software branding

Year: 2024

Client: Lockdown Systems, LLC

Industry: Digital Rights & Privacy

Project: Delete your tweets with Cyd, an application made by Micah Lee, a coder, author, and privacy evangelist. Formerly known as Semiphemeral, I worked with Micah on new branding, including the name. The refrain he had been using was “Claw Back Your Data,” which is abbreviated as Cyd. So we remade the ol’ blue bird as a caricature named Cyd. He guides you as you install, launch, and operate this simple utility built for Mac OS, Windows, and Linux.

Contribution: Logo design, character design and GIF animation, product naming, and assets for software and social media.

⇒ 20% OFF thru 2024-12-31
⇒ Featured in WIRED

Cyd full logotype

Cyd installer for Mac OS

For brand cohesion and consistency of use, all logos by Hotiron Creative ship with vector art, versions for light and dark backgrounds, single-color versions, alternate layouts (if applicable), as well as color codes for print and screen.
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