|
main conference logo
poker chip badge and lanyard
groovy sticker sheet
shirt; colored coloring sheets left behind on the tables
online schedule page
website front page header
one of several sizes of event-branded social headers
another social header
|
BSides Las Vegas
2023 branding
Year: 2023
Client: BSides Las Vegas
Industry: Information Security
Project: BSides Las Vegas is a two-day conference that runs on the weekdays just before DEF CON in Las Vegas.
For 2023, I think we’re all feeling a lot of things and decided to go full #solarpunk. It’s a juxtaposition of utopia emerging from dystopia, complete with a Tree of Life and a Dove of Peace, exiting stage right. The solarpunk aesthetic is still pretty wide-open, so my hope is to influence it with my own mashup of retro psychedelia kitsch and pseudo-folk art vectors. It’s a bouquet of diversity under troubled skies, but dammit, we’re all connected in this mess, whether we like it or not, so if we grow together, everything is going to be OK.
As paraphrased by CISA Director Easterly, here is the posted artist statement:
“It has a sort of 70s disco or 60s psychedelia aesthetic, which I thought was a stylish way to convey a message about defending an optimistic future against the dystopian present. (Think “This is fine.” vs. “Actually, THIS is fine.”) The solarpunk themes (Demand utopia. Fight dystopia!) and retro psychedelia/folk-art style represent aspects of the hacker mindset: self-taught curiosity, DIY resourcefulness, right-to-repair autonomy, and moral conscientiousness. “The dove of peace exits stage right, the green hills of earth slope downward, and black smog billows between wind turbines and a fiery sunset. Technology needs to coexist with nature to make the world a better place, and people must learn to live in harmony with what is. Touch grass, look to nature for answers, and remember your roots.
“Repair the future.”
Contribution: Logo concept and design; design of themed ephemera, video frames, signage, and social assets.
⇒ VISIT SITE
See the 2016 logo design
See the 2017 logo design
See the 2021 logo design
See the 2022 logo design
See the 2024 logo design
See the 2025 logo design
Coloring Page (PDF)
During the event, several attendees enjoyed coloring on copies of this page with provided crayons.
Human Process
For brand cohesion and consistency of use, all logos by Hotiron Creative ship with vector art, versions for light and dark backgrounds, single-color versions, alternate layouts (if applicable), as well as color codes for print and screen.
Say hi.
|
